Evoque gets a much need interior makeover

If any vehicle changed consumer perception of what a Range Rover was, it was the Evoque (landroverusa.com)

It's remarkable how a single product can redefine a brand.

Consider Apple, which was once a struggling computer manufacturer. Upon Steve Jobs' return to the company he founded, Apple was transformed by the introduction of the iMac, iPod, iTunes, iPhone, iPad and iWatch into a glamorous consumer product technology company.

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