PITTSBURGH (AP) - Don't get it twisted. Life is still very much "lit" for JuJu Smith-Schuster. A quick scan of the Pittsburgh Steelers wide receiver's hyperactive social media accounts offers all the proof required.
There's the soon-to-be 24-year-old hawking pizza. There he is TikToking on the midfield star at the Cowboys' AT&T Stadium. There he is rocking his own line of merchandise, including sweatshirts featuring Boujee, his Instagram-famous French bulldog.